Last Tuesday I had the opportunity to volunteer at the AMA Minnesota chapter's annual conference, held at the St.Paul River Centre. The theme of this year's conference was design, which is how myself and the local design community became involved. I thought the caliber of speakers was fantastic, and had I not already known it was a marketing conference, I would have mistaken it for an IDSA conference with all the great design content. At any rate, it was an exciting day for me as a designer, seeing so many marketers spending a day learning about the power of design.
Among the speakers I had the chance to hear were Scott Williams of Morgans Hotel Group, Joe Heron of AirForce Nutrisoda, and Eric Ryan of Method to name a few. Other sessions were lead by representatives from Juut Salon, Sonicrim, Ecolab, Sundberg-Ferar, Mosquito, Capsule, Weehouse, 3M, and others.
There was just too much good stuff to put into one post without getting too wordy, but I'm working on a summary article for our next IDSA MN newsletter, which should be out in the next couple months, and downloadable on the chapter website!
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